Are you #reindeerready?

McDonald’s released a tear-jerking Christmas commercial that’s making adults cry over an imaginary friend and carrot sticks.

This is the heartwarming tale of a young girl, Matilda, and her lifelong relationship with her imaginary friend Iggy. The pair bond over their love of Christmas and all the rituals that occur around the season.

It was the first project done with Framestore UK, being part of their lighting team in the TV department..

Project Info

Client
Framestore UK
Agency
Leo Burnett
Platform
TV / Web
Role
Lighting

Making Of

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