With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting winter misery.
Whilst these characters add an all-too-real humour to the spot, the hero cast member is prominent: an animated Lemlift pack complete with arms, legs and an upbeat personality.
Project Info
Client
Smoke & Mirrors
Agency
Havas London
Platform
TV
Role
Texturing, Shading, Lighting
